Who Might Need Porta?
In today's time, where productivity and efficiency play crucial roles in lives, a diverse range of individuals - primarily spanning the age group of 18 to 40 - find themselves constantly on the move. From Gen-Z to millennials, daily routines involve navigating through the dynamic landscapes of home, work, gym, parties, and more. For these individuals, efficiency and style both need to be maintained every day.
Imagine influencers and celebrities, frequent attendees of fashion shows and related events, requiring swift wardrobe changes between shows. Their fast-paced lives demand a wardrobe that keeps up with the demands of the spotlight.
Then there are the stylists, responsible for curating an ensemble of clothing items for shoots, shows, and various occasions, lugging around an array of outfits to capture the perfect aesthetic, or renting storage rooms to put those outfits to make sure clothing is complete and perfect to be worn. In a world where mobility is key, these movers and shakers need a wardrobe that seamlessly adapts to their ever-changing environments. And a more reasonable storage space to protect clothing without meeting accidents in lives that might ruin the whole fashionable set.
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Our goal is to offer these types of individuals the pinnacle of opportunities when it comes to optimizing their time.
Our Customer Personas
Meet Hunter Smith!
Hunter Smith is a college student with a part-time job. He has a busy schedule between class, personal well-being, and work. His biggest conflict is the fact that in between each event, he has to go home an change into a brand new outfit. That's where Porta comes in! With Porta Hunter can save hours worth of time and change an outfit in a matter of seconds!
Meet Olivia Wilson!
Olivia Wilson is an Instagram influencer who flies to at least 3 states each month to take pictures and attend fashion events. She has a busy schedule between fashion shows of different brands. She needs to carry at least 4 suitcases of outfits to make sure to match the tone of the places as well as the weather. Another conflict is the fact that in between each fashion event, she has to switch her outfits immediately in order to match the theme of the brands. That's where Porta comes in! With Porta Olivia can carry her clothes with just a mini cube and help to change an outfit in a matter of seconds!